Why engaging multicultural audiences is so important
In NSW, we are focused on being a world class public service.
This means our customers, the people who live, visit, invest or do business in NSW, are the centre of everything the NSW Government does.
To become the most customer-centric government, we must understand our customers and meaningfully engage with them, making sure everyone is included, connected and enjoys equal opportunities.
Since 2016, NSW has seen an increase of almost 300,000 people who were born overseas. Many of these people may be unfamiliar with the various Government services available to them and their family.
One in three of us were born overseas, so communicating clearly to multicultural communities should be a key priority when developing and delivering Government messaging.
Everyone needs to be included in your communications planning from the beginning, including the one in four people in NSW who speak a language other than English.
Together, let’s create impactful communications.