Chapter 1.
There are many nuances within multicultural communities. To get the best outcomes, make sure you spend time clearly defining your audiences. In this chapter we provide suggestions on where to find the right data and define the user journey.
Chapter 2.
Now that you understand exactly who you are targeting, you need to find the best way to reach them. It’s highly likely you’ll need to use a multi-channel approach, finding ways to reinforce your messages in different contexts.
Chapter 3.
Creative includes visual, audio and written elements working together seamlessly. It can be daunting to know where to start, but the tips below will get you on your way. Multicultural NSW is here to help – we can provide advice, be your sounding board or connect you with relevant community members.
Chapter 4.
Testing and evaluation are a key part of any communications campaign and can provide many valuable learnings to help you refine your approach. Use the insights to help you think outside the box and trial new and different approaches.
