Chapter 1.

Selecting and understanding your audiences

There are many nuances within multicultural communities. To get the best outcomes, make sure you spend time clearly defining your audiences. In this chapter we provide suggestions on where to find the right data and define the user journey.

Chapter 3.

Creative and translations

Creative includes visual, audio and written elements working together seamlessly. It can be daunting to know where to start, but the tips below will get you on your way. Multicultural NSW is here to help – we can provide advice, be your sounding board or connect you with relevant community members.

Chapter 4.

Testing and evaluating your approach

Testing and evaluation are a key part of any communications campaign and can provide many valuable learnings to help you refine your approach. Use the insights to help you think outside the box and trial new and different approaches.